MKT 3410 : Marketing 3401 Test 1 Questions
Document Summary
How do you sell your self: vocal delivery-- vocal delivery is judged on the tone of voice that you have. Tone is what defines you: visual delivery-- your ability for someone to see you, like you, and want to hire you. Most critical element of visual delivery is facial expressions. Default look: verbal arrangement of the message, all the above, tone is what defines you. What are they: trust/sincerity-- can your employees be trusted. A company wants you to be able to represent the company, and not exploit the company: knowledge/expertise-- you have to be smart. Credibility is enhanced when you give credit to where you got your information: identification/association-- can you speak the language. You have to position the product to reach the correct market: targeting who are you going to target. Positioning how is the population going to see the product that you: undifferentiating mass marketing.
