MKT 3401 Study Guide - Midterm Guide: Smoothie King, Mercedes-Benz Superdome, Tostitos
Document Summary
38% vocal delivery be articulate, clean, and clear; speaking too fast is more persuasive than speaking too slowly. 7%verbal arrangement - content is king, but how you say it matters. Curse of knowledge too much knowledge, wasted on a target audience because you can"t present it in a clean and clear way; Connection identify, relate to, connect with audience. Two types of credibility: resume credibility credentials that you would announce or put on a resume, authenticity genuine, trustworthy, sincere; a presentation that is not artificial: you are not perfect and that is okay, knowledge. Knowledge of material credibility through appropriate level of knowledge (but avoid the curse of knowledge) Who are you trying to influence: confidence. Being nervous does not exempt you from being confident. Maintain a comfortable default look and adjust your voice: connection. Know your audience who they are, interests, etc. to relate to them with stories to add credibility.
