MKT 3401 : Answers To Exam 1 Review
Document Summary
*38% of emotional impact is judged on the vocal delivery. *7% of the emotional impact is judges on the verbal arrangement: true, true, show runner best presenters, not very many. Neophyte above average good presenters, everyday presenter, majority. Simplicity is complex : confidence not arrogant or timid. Comfortable default look: connection identify and relate to your audience. Know their interests: marketing management philosophies, production orientation don"t care about the customer, consumer, or people. They just care about the product: sales orientation not making product, just selling. Sell and tell: marketing orientation focusing on the consumer"s wants and needs. Remorseful silent customer doesn"t show dissatisfaction: remorseful, ante everyday good service you expect. Moment of truth ability to correct a wrongdoing. (united airlines guitar example: referrals, premium pricing, reduced effort to sell, bad customer service - Who are you targeting: company strengths and weaknesses, conditions external environment is ever changing, competition know the competition.
