MKT 3401 Study Guide - Final Guide: Jetblue, Samsonite, United States Postal Service
Document Summary
Inconvenient location: unethical behavior, attraction from competition, employee failure to respond to a problem. Increase usage: competition, marketing mix, 6 uncontrollable factors that make up the external environment, social factors, values of the day, new samsonite luggage that fits in post 9/11 luggage scanners. Income: occupation, education, geography, family life cycle, marketing analysis, segmentation, criteria for segmentation. : life insurance: components of products, the product itself, the name, blu-ray vs. hd-dvd, the packaging, the warranty. : tiffa(cid:374)(cid:455)"s: tiffa(cid:374)(cid:455)"s has alwa(cid:455)s (cid:271)ee(cid:374) asso(cid:272)iated with high (cid:395)ualit(cid:455), high p(cid:396)i(cid:272)ed jewel(cid:396)(cid:455, they designed a cheaper, more accessible piece of jewelry, because of this, overall sales dropped (cid:271)e(cid:272)ause the p(cid:396)estige of the (cid:862)tiffa(cid:374)(cid:455)"s(cid:863) : ohio st. and mopeds: commercials, found on tv, radio, and magazines, these are very biased, public information, this is generally unbiased information, this comes in the form of consumer reports, j. d.
