MC 3010 : PR Study Guide
Document Summary
Study guide for exam 2: may 7, 2010. Understand and be able to explain: the five types of news value (timeliness, proximity, etc. , timing the stuff is new and current. Impact/ significance the number of people affected by the story is important: proximity stories that happen near to us have more significance. And to other countries that we have a bond with: prominence. Famous people get more coverage: conflict , the purposes of a news release (pg. 367: dissemination of info in the mass media, points to consider in planning a news release (pg. Understand and be able to explain: pros/cons of memorizing a speech vs. working from talking points (or a list of main ideas, rare to memorizes a speech. A coach helps polish the delivery so that he or she become familiar with it. Chapter 12: the internet and other new technologies. Understand and be able to explain: characteristics of the internet (pg 344)
