MC 3010 : MC 3010 Exam 2
Document Summary
Diversity in strategic communications: diversity is the most significant aspect of the mass audience in the united. Culture: hofestedt, low/high power distance- japan, latin america (high) u. s. (low, uncertainty avoidance (low/high context) sweden, u. s. In the u. s. we don"t like uncertainty: we like: want to go out tonight? (yes or no) Individualistic/collectivism: asia (collect), u. s. (individualistic: masculine (money, power, material things) latin american, Germany: feminine (caring for others, quality of life, people) finland, Russian, english, italian etc: belief that people of served by progress not the reverse, sense of social responsibility: debates about politics, mistrust of authority: strikes & protests, sophisticated, personal space: differs, opinionated. Tourism, trade polices: seeks to influence the policies/opinions of foreign country (ex. Public diplomacy : us attempt to enhance public perception of our culture (ex. Publications, billboards, stationary, calendars, etc: television, music signage (ex. Cd covers) and videos: movies including videos, blogs.
