MC 2525 : Review Test1
Document Summary
Mc2525 review sheet for exam #1: september 21- 23 window. Exam format: computer-based test, 50 multiple-choice and true/false questions. Gass & seiter: chapters 1, 2 (p. 22-38); 3 (p. 41-47, 54-66); 4. Pratkanis & aronson reading; borchers reading; victoria"s secret reading. For the following terms, (1) know the definition, (2) understand the significance, and/or (3) be familiar with application of examples from the readings and the lectures: Coercive: uses force or threat, force someone against their will, no trust or accountability. Arranged marriages are coercive, infomercials are persuasive albeit ineffective. Source (who is saying it?) send message (what) through channel (medium) to receiver (audience) Clinton and his sax and george bush and his jesus-philosophying-farmer-brown-lifestyle anti-thesis) us versus them ridiculing someone else, a group of people, an idea ex. ) sports rivalries, get a mac ad with justin long. Role of persuasion in ancient greece, necessity of bargaining, etc. art of effective communication, aristotle made speeches became a form of persuasion/art form.
