MC 2525 : 2525Exam 3 Review Sheet
Document Summary
Mc2525 review sheet for exam #3: december 3-7 window. Interactivity: non-interactive: when a message is not related to previous messages, reactive: when a message is related only to one previous message. Social media listening, analytics and measurement: steps and purpose of analytics, steps: Facebook, google+, and linkedin interactions: using radian6: paid analytics service; conversation location, word cloud, lsu sentiment, coca cola case- coke launches new site and real bears is launched by alex bogusky; coke journeys. Gamification: applying game play mechanics to non-game applications. Integrating game dynamics into your site, service, community content or campaign, in order to drive participation. Intrinsic vs. extrinsic: extrinsic- end result is fun. Integrates apis of gowalla, facebook, and nike: doesn"t even require mobile phone, takes advantage of real time social media, placed brand in new feeds with relevant and unexpected content. Features of startup culture: ownership, focus, ambiguity, resourcefulness, speed, innovation, risk. Shift in branding from push to pull model;
