MC 2000 : Mass Comm Test 2
Document Summary
Oral and written forms: oral traditions passed by poet, teachers, and tribal storytellers, once the written alphabet was created, the wealthy used manuscripts to convey society, oral debates were a discuss public issues. The printed word: the printing press introduced the first mass marketed product in history: books, paved the way for major social and cultural changes by transmitting knowledge across national boundaries. Invention of the telegraph (1840"s) began instantaneous information: rise of film (early 1900s), radio (1920s), television (1950s), and the internet (1990s) continued the trend. Information most worthy of transformation into news stories: timeliness, proximity, prominence, human interest, usefulness, novelty, deviance. Other values in journalism: neutrality, ethnocentrism- reporters, especially in foreign coverage, judge other countries and cultures on. Ethics and news media: absolutist- every decision is either right" or wrong", existentialist- decisions are based on immediate practical choice, situatioinalist- decisions based on which would cause the least harm (most)
