MC 2000 : Exam 2 Study Guide
Document Summary
Deregulation is taking away government rules on media. The fin-syn rules kept tv companies from producing content. Audience erosion is when audiences break off to different media and numbers for a certain media drops (people stop reading papers, start watching tv). When one company brings together many different parts and it works better than the parts independently. It allows for easy cross promotions (muppets interviewing on disney, good morning. People can get content anywhere they want it (fans of big shows, but watch at different times). Keep up with competition, media fragmentation causes audience erosion so a big company is necessary. For the following terms, (1) know the definition, (2) understand the significance, and/or (3) be familiar with example: A company that holds several mass media firms in different media industries under its corporate umbrella (the big 6) To bring many different outlets of media under one umbrella company to distribute products onto multiple forms of media.
