MC 2000 : Exam 1 Notes
Document Summary
Convergence: when content traditionally confined to one medium appears on multiple channels is reshaping our media boundaries is changing our use of the media. Fragmentation: the mass audience is breaking up into smaller audience segments. Mobilization: apps kill the web; tablets kill print. Encoding - taking meaning and creating a symbolic response. Receiver - takes the message and decodes it. Interpersonal communication: direct from one to another or many. Mediated interpersonal communication: skype, phone call, email (transmitted) Mass communication: industrialized production and multiple distribution of messages through technological devices. Mass media- technological instruments through which mass communication takes place: mass media outlets- organizations that send out messages via mass media (ex, youtube, abc, etc) Innovation- constant changes in the media product (ex, kindle) Research and development- media industries engage in r&d just like other industries (how to make more) Risk- media industries are high-risk; need for risk reduction.
