MC 2000 : Completed Exam 3 SG
Document Summary
In addition to materials covered during class times, you are responsible for the following: turow, chapters 2: pp. 59-60; chapter 15; chapter 16, chapter 7, chapter 10 and chapter 11. Note: you will not be responsible for material from the persuaders documentary. Advertising: be able to define the main departments in an ad agency and explain their functions, see departments below: account executives, creative department, and market research, be able to trace how the advertising process works. Advertising agency company that specializes in the creation of ads for placement in media that accepts payment for exhibiting those ads. Ad campaign approach that creates and circulated messages about a product over a certain amount of time with goals in mind. Make goods in media sales where networks provide a plan b. Market research research that collects information that helps a company sell more products or services.
