MC 2000 : Exam 4
Document Summary
As a medium movies are uniquely powerful: magical, escapist- lord of the rings, glamour, hollywood - marilyn monroe, represents american in global context- what people know about. Americans is from movies: timely reflections and critiques. The development of the film audience: the industrial revolution had three main implications for this industry. The studio system: dominant new york city studios- edison, vitagraph, kodak- owned all. Movies begin to talk: the depression created losses and gains ( smaller companies are killed- not enough money) Little direct competition, each studio had its niche. Overall in 50"s: characterized by decline in talent revenue, control and increase in cost. Modern us film industry: studio character not as strong as it once was. But majors produce 40% of films each year= 90% film revenue each year: move into the blockbuster" mentality and reliance on commercialization. Blockbuster: a film that brings in more than million at the box office.
