MC 2000 : Exam 2 Study Guide
Document Summary
Convergence the erosion of tradition distinctions among media. Audience fragmentation audiences for specific media content becoming smaller and increasingly homogeneous. Broadsides (broadsheets) early colonial newspapers imported from england, single- sheet announcements or accounts of events. First amendment freedom to religion, speech, press, assembly, petition. Penny press in 1830s; one-cent newspapers for everyone, advertising. Wire services news-gathering organizations that provide content to members. Yellow journalism sensational sex, crime, and disaster news; giant headlines; heavy use of illustrations; reliance on cartoons and color. Ethnic press papers, often in a foreign language, aimed at minority, immigrant, and non- Alternative press typically weekly, free papers emphasizing events listings, local arts advertising, and eccentric personal classified ads. Muckraking a form of crusading journalism that primarily used magazines to agitate for change. Advertorial ads that appear in magazines and take on the appearance of genuine editorial contant; a page or less.
