MC 2000 : Mass Comm Test 1 Magazines
Document Summary
Magazine a periodical published at regular intervals that contains articles of lasting interest. Derives income from: advertising, newsstand sales subscriptions. Daniel defoe the review in 1704. By mid-1700s, magazines a favorite medium of british elite. Invention of halftone in 1880s -- photographs broken down into field of dots. Matthew brady (1845) credited as inventor of photojournalism: portraits of noted americans, photographic coverage of the civil war. Idea that photographs are published documents preserving history. The mass circulation era class postage rates. Postal act of 1879 permitted publishers to mail magazines at second- Magazines were america"s first national mass medium: served as important force in social change, especially in muckraking era of the first decades of the 20th century. Between 1900 and 1945, number of families who subscribed to one or more magazines grew from 200,000 to more than 32 million. The seven sisters service magazines: good housekeeping, mccall"s, redbook, ladies home journal, woman"s day, better homes and gardens, family circle.
