MC 2000 : Exam 3 Book Notes 11 12
Document Summary
Defining public relations: flacks- a negative term used to describe those in pr. Ayer and sons began to offer public relations services: the publicity bureau opened in 1906- first publicity company, a lot of it was damage control ix. Public relations at this stage was typically one-way: from organizations to the public but by world war one, most of today"s. The gov is often the target of many. Pr efforts: investment community: corporations are constantly under the scrutiny of those that invest their money in them. Iv: customers: necessary to pay the bill. Pr firms or associate closely with one: another difference between the two is that public relations generally takes more of a management position. Advertising companies do not set policy for an organization, but instead implement them. Minority relation/multicultural affairs: public affairs activites are directed toward specific racial minorities: i. e. denny"s restaurant chain 1990s wanted to ensure blacks they weren"t discriminating. xii.
