KIN 2501 : Test 3

• School: LSU
• Department: Kinesiology: Professional Courses/Basic Activity Courses
• Course: KIN 2501
• Professor: All

Document Summary

Be able to identify the unique sport qualities regarding sport marketing: aspects of sport are intangible, sport is subjective and heterogeneous, sports are inconsistent and unpredictable, sport is perishable, sport involves emotions. The four primary elements of a marketing plan product, price, place, and promotion make up the marketing mix. These elements are well established in the marketing industry and are universally known as the four ps. A tangible good (object), a service, or an intangible quality that satisfies consumers" wants or needs. The value of the product and the costs that the consumer must accept to obtain the product. The distribution channels that allow consumers to access or obtain the product. The integrated communication and public relations activities that communicate, inform, persuade, and motivate consumers to purchase the product. Be familiar with what each of the 10 steps for developing a sport marketing plan is. Not just the actual steps but also what you do to complete each step.