HIST 2055 : Test 1
Document Summary
Guts of social media: the social graph, how your connected to other people, apis, particular set of rules that allows software"s and apps to communicate. The internet of things : when everything becomes interconnected, everything becomes media. How do we deal: social media strategy, tools---content/converstations analysitcs---stratgey. --get notes the aesthetic shift points to new expectations that audiences have of persuaders. Old-media persuaders need to learn new-media skills and knowledge in order to be effective. The aesthetic shift points to a new mod of intelligence and privileges new skills. Social media tools and apps by the number- why facebook is ruling the world. Interactivity: human to human, how people interact with people using devices, human to device, how people relate to devices. Google : 90 million users, reached 25 million faster than facebook, still growing; 7 out of 10 referral traffic came from google products, 7 out of 10 users male.
