BIOL 4141 : Lab Exam 2
When you hear the word “persuasion”….
Do you have a positive or negative impression?
-term persuasion is interesting
-has both + and –
(neg. )- do something you don’t want to think or do
telemarketers
(pos.)- persuaders perspective, learning/ listening to another persons outlook
-hold onto both sides of persuasion to get a sense of what its really about
ex. classic used car salesman, but its also a necessary part
exercising persuasion all the time
live in a democratic society
supposed to persuade and listen to other side
Romance
What is it without persuasion?
What makes it exciting?
Love that is perused, not chosen for us
American culture; you have chosen to love someone, not arranged
Few things about persuasion:
1) it involves choice
2) it occurs everyday life- romance
3) it involves trust and accountability
risking, losing, something for someone else and go with them
persuader is accountable for another person (without abusing that trust)
4) its NOT coercive
its getting the person to decide fro themselves
ethics are a key part of persuasion
-when you coerce someone, you are denying the people their ability to use their minds and
imaginations
-there is agency, choice in persuasion without coercion
-coercion/persuasion- blurry line but there is a line
5 good reasons can feel like the fist
1-if you want to be an effective persuader, knowing the tactics is not enough
2- you need to know your audience
understand sociology, history, etc.
3- whatever persuasion, there are broad ramifications
4-be thinking persuaders
what the impact is on the audience, sleep with clear conscience
5- we are NOT above persuasion
How do you recognize good persuasion?
Open your eyes to all of it around us
DYNAMICS OF CONTEMPERARY PERSUASION
*persuasion can be very great when there is trust
letting audience use their own mind to join you
-working definition of persuasion(different categories)
Persuasion:
Source>message>channel>receiver
-form of communication
what’s happening when people communicate?
(linear model of communication)
no feedback for this model
assumption is when receiver gets message, they will read and interpret message same way as you
-it assumes passive receiver
-it assumes unidirectional communication
-it assumes type of channel doesn’t matter
-sometimes written letters (old school) can be the best because it’s the most personal
Magic Bullets vs. Rational Citizen
-magic bullet theory
behaviorism >shoot it to the masses and they believe it
psychoanalytic theory
(behaviorism)-theory you can train/condition people to behave certain ways
(psychoanalytic theory)-instead of training, we all have conscience that symbols mean
something to us-subliminal messages
-rational citizen: “limited effects”
learning model (information-processing modes)
actually not these robots, but that we think and we take factors into consideration
(learning model)- need a lot of things to go right in order for persuasion to work
both theories are mechanical and influence is much more complicated
(pg. 31) cognitive response approach
Persuasion is:
Document Summary
)- do something you don"t want to think or do telemarketers (pos. )- persuaders perspective, learning/ listening to another persons outlook. Love that is perused, not chosen for us. American culture; you have chosen to love someone, not arranged. When you coerce someone, you are denying the people their ability to use their minds and imaginations. There is agency, choice in persuasion without coercion. Coercion/persuasion- blurry line but there is a line. 5 good reasons can feel like the fist. 1-if you want to be an effective persuader, knowing the tactics is not enough. 2- you need to know your audience understand sociology, history, etc. 4-be thinking persuaders what the impact is on the audience, sleep with clear conscience. Open your eyes to all of it around us. *persuasion can be very great when there is trust letting audience use their own mind to join you.
