PSYC 61580 Study Guide - Drug Abuse Resistance Education, Safe Sex
Document Summary
Chapter 7: what is persuasion? or behaviors. car. Central route: careful evaluation of the arguments in a persuasive message: example: reading consumer reports and test driving cars before buying a. Similarity: more likely to listen to your friend than a celebrity. Attractiveness and liking: want to be attractive and liked. Credibility: perceived expertise and trustworthiness: example: doctors on medical ads, like product quicker, sleeper effect: occurs because overtime, buyer remembers the message, but not necessarily the speaker. Example: repeated exposure = think more credible: what do we look for in the content of a persuasive message? (what?) Fear-based appeals: motivate for a behavior change, sometimes not as effective. What will happen now is more effective than what will happen in the future. Example: stop smoking because will cost money as opposed to causing cancer. Force to imagine situation feel more vulnerable greater. People in a good mood want to remain in a good mood.
