[POL S 363] - Final Exam Guide - Comprehensive Notes for the exam (35 pages long!)
29 Nov 2016
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Document Summary
The role of drama and data in political decisions. In the bush/dukakis election, dukakis was attacked for an unfortunate outlier event of a furlough program he had directed. Willie horton on furlough raped a women and assaulted her husband. The bush campaign used this to play into fear and paint a picture of insecurity in. Dukakis" ability to make decisions to keep people safe. Only three years later, most people didn"t remember exactly what happened in this media story but they remembered the concept of dangerous criminals, murders and the association of michael dukakis. examines how in the horton case consultants exploited the psychological quirks that characterize humans. The ads, campaign speeches, news and audience psychology worked perfectly to develop a fearful, racist and suspicious electorate. Like pack rats, voters gather bits and pieces of political information and store them in a single place. Lost in the storage is a clear recall of where this or that fact came from.
