P R 220 Study Guide - Quiz Guide: Ap Stylebook, Conversion Marketing, News Style
1 Dec 2017
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Document Summary
Backgrounders: writing tactic used to give depth and context as background information for news stories. Explainer video: video produced to demonstrate a product, service or process. Pr people may use these to quickly respond to online questions or create demos of someone doing their job correctly. Could be simply made on a smartphone. The format that journalist write in and therefore makes it easier for journalists to integrate into their work. The percentage of visitors who visit a site but then leave the site instead of continuing toward other goals as defined by strategists. Percentage of people who click to your link, and then leave, its not exactly what they wanted to see. Once you have a measureable goal you can find your conversion rate. The number of goals reached divided by the number of unique visitors to a site. You have a petition site that gets 1,000 viewers.
