P R 220- Final Exam Guide - Comprehensive Notes for the exam ( 31 pages long!)

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Publics: groups of people that come together with same values and purpose. There is no such thing as the general public. Organization: any organized group (a retailer, a bank, any for-profit business, any non-profit, a hospital, any political entity, non- governmental agency) Public relations: a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Ethics: deeply personal, moral principles that govern behavior. Communicates professional standards of an association membership to both internal and external parties. Offering carefully expressed and professionally agreed upon guidelines for decision making and action. Kathy fitzpatrick"s guide to ethical decision making (pg. Identify the parties who will be affected by the decision and define the obligations to each. Select ethical principles to guide the decision page making process. ), the kings used this as modern day. Audience research and made strategic business decisions based off what the spies found about the people. Same role as the king of india.