P R 220 Study Guide - Midterm Guide: Ames Tribune, National Accounts, Edward Bernays

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Erin Wilgenbusch

Document Summary

Not given a license to practice pr. Telling the truth might make your client look bad. Group that is most important to company. When company comes to top of search results in google. A status is given to us by a 3rd-party. Have higher status than searches below us. Level of legitimacy given by a source. Making relevant information known to your audience. You make the change for our thinking. Going out to get information from publics. Groups with similar views, values, likes, etc. How to yield, protect crops and animals. Got his story out first (boston massacre) Pr was evolving, so did not call the position press secretary. 1st time a cabinet member took on these responsibilities. Tell facts and information instead of exaggerated stories. Try to make your company seem environmentally friendly. Goal is to gather attention from the media. Search engine are not paid by us. Send spies to gather information about what people are saying/liking.