MKT 340 Study Guide - Midterm Guide: Psychographic, Marketing Intelligence, Swot Analysis
25 Mar 2016
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Document Summary
How organizaions meet their objecives by saisfying the wants ad needs of their customers. Contrasted with other company markeing orientaions such as producion, product, selling, and societal. Importance of developing relaionships with stakeholders in a dynamic markeing environment (crm) by creaing value the 4ps. Cost centers and proit centers and their relaion to the markeing funcion. Central role of the customer and meeing / exceeding customer needs. Marketers central role in all aspect of the 4 ps. Cannot guarantee a results but can encourage appropriate behavior and outline consequences. Facilitates company culture so employees understand what is acceptable pracices to the company. Can control, manage, and enhance ethical decision making. The creaion of a code involves construcive discussion which also results in beter ethical decisions. Markeing mix use of the 4 ps product, price, place, promoion. Create goals and objecives for employees to work towards in all departments. Demonstrates markeing"s role in shaping overall organizaional behavior.
