A M D 204 Study Guide - Midterm Guide: Trend Analysis, Pantone

• School: Iowa State University
• Department: Apparel, Merchandising and Design
• Course: A M D 204
• Professor: All

Document Summary

Be able to apply concepts to visual and text examples. Chapter 5 including readings 5. 1 5. 5 at end of chapter. Identify the difference between layout and surface and how it contributes to elements of design (e. g. layout pleats or surface stripes adding dominant vertical lines) Identify how surface and layout are interacting (e. g. , emphasizing layout with color blocked surface) Identify each of the elements of design (color, light, line, shape) Identify formal qualities of elements of design (e. g. , hue value, intensity, undertone of color; intensity, color, form of light; direction, thickness, softness of line; random vs. ordered shape, open vs. closed, flat vs. rounded shapes) Identify relationship of objective qualities of product and body (e. g. , similarity of organic shape of hair and jacket) Identify color relationships: know differences in primary colors for light, inks, paint. Identify colors using notations for color (pantone system: know sources of color trend forecasting by product category (e. g. , home furnishings)