MKTG 351 Study Guide - Final Guide: Observational Error, Data Visualization, Seating Capacity
14 Dec 2020
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Remind/callback: non-respondents: the people who do not complete survey (self-selection bias, response bias: respondents answer questions with a certain slant (how to fix remove cues, choose wording wisely, deliberate falsification, unconscious misrepresentation: Interviewer bias: acquiescence bias, social desirability, administrative error: a category of systematic error that results from the improper execution of the research. Interviewer error: when interviewers incorrectly record survey responses (how to fix go slow, double check: data processing error: incorrect data entry, incorrect computer programming, or other errors during data analysis (how to fix . May be able to add flexibility and. Generally, less expensive (requires printing or web account) May be able to add flexibility and interactivity (visual aids) Participation on their terms ( no" vs. convenience) Includes both the words to write the question and the scale to measure their answer: focus on: (1) clarity, (2) unbiased, and (3) answerable.
