COMM 326 Study Guide - Midterm Guide: Memphis, Tennessee, Robert Land, Mason Temple
25 Nov 2016
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It is hegemonic, power, persuasion, representation, expression, resistance, and transformative. Voice: how we express rhetoric silence is voice too. Space: how close, how far, the perception of how each space may seem. Reward: uses rewards or benefits in order to convince. Legitimate: may involve rules or laws that are already established. Referent: may be based on social status or popularity (celebs or politicians) Agitation: people outside the normal decision making establishment advocate for significant social change and encounter a degree of resistance. Petition: agitators have the ability to use all the normal discursive means of persuasion. When they first propose social change, they will usually approach members of the establishment to present their proposals. Promulgation: if petition is not successful, this occurs. This strategy is where agitators publically proclaim their goals and it incudes tactics designed to win public support. This is the stage where agitators attempt to recruit the members necessary to mount a successful movement.
