COMM 3501 Study Guide - Final Guide: Search Engine Optimization, Earned Media

• School: Fordham University
• Department: Communication and Media Studies
• Course: COMM 3501
• Professor: Nicholas Leshi

Document Summary

Incorporate key words and optimize press releases and content so when people are searching (even if they are not looking for your product or organization) people might come across your content. Not meant to be distributed to public the way a press release is - targeted for media professionals telling them about a press conference, photo opportunity. Structured like a news article so reporters can take information directly from the alert. Invite media professionals to come tour whatever you"re showing that has just opened. Promoting one thing but wife works for competitor (example) Employer has toxic chemicals in their food, but you still work for them. Bill cosby"s lawyer (example) legal rights vs. guilty or not. Publicist trying to spin a story a certain way even if client is in the wrong. Something happens people report on it. Dies out and no one is talking about it.