CMBU 2665 Study Guide - Quiz Guide: Federal Deposit Insurance Corporation, Decision Support System, Application Service Provider

• School: Fordham University
• Department: Communication and Media Management (Gabelli Undergraduate)
• Course: CMBU 2665
• Professor: Michael G.Priest

Document Summary

Advertising- paid nonpersonal communication, usually targeted at large numbers of potential buyers. Affinity program- marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities. Application service provider- outside supplier that provides both the computes and the application support for managing an information system. Botnet- a network of pcs that has been infected with one or more data-stealing viruses. Brand- a name, term, sign, symbol, design, or some combination that identifies the products of one firm and differentiates them from a competitor"s" offerings. Brand equity- added value that a respected and successful name gives to a product. Brand name- party of the brand consisting of words or letters included in a name used to identify and distinguish the firm"s offerings from those of competitors. Breakeven analysis- pricing technique used to determine the minimum sales volume a product must generate at a certain price level to cover all costs.