Mar-3023 Study Guide - Midterm Guide: Students Against Destructive Decisions, Tow Truck, Nabisco
Document Summary
Broadly defined as a good, service, idea, or a combination of these. Services- an intangible, result of application of human and mechanical efforts to people or objects. Consumer products- purchased to satisfy personal and family needs and are classified according to how buyers generally behave when purchasing them. Business product- purchased to use for operations, to resell, or to use in manufacture of other products. Installations, business services, raw materials, component parts, mro supplies. Core products are the physical or intangible service that the customer receives. Branded products are the core products plus the characteristics that allow the consumer to differentiate it from similar products. Augmented products have characteristics that enhance value beyond that of the core and branded product. Product management: product mix, product line, product line breadth, product line. Product mix is all of the products a company sells. Product line consists of the closely related products marketed by an organization.
