ENT-3003 Study Guide - Midterm Guide: Digital Millennium Copyright Act, Breakcore, Patent Office
Document Summary
Industry: grouping of businesses that interact in a common environment as part of the value chain or dist. Channel: market: grouping of customers that an entrepreneur targets id. primary customers by recognizing a need or pain in the market first customer: represents that segment of the marketplace that needs the product or service the most. Overview of industry analysis reasons to study the industry it reps the business"s external environment and no business operates independent of its external environment. Gathering secondary data internet search engines -> intro to an industry and pick up trends journals, trade magazines, industry analysts, gov. publications and annual reports -> more targeted info: use multiple sources for smaller industries. Organizations that list gov and agency resources. Blogs, wikis, websites, social networks internet sources -> mostly opinion, little evidence trade associations trade association journals. Primary industry data: secondary data needs to be validated by walking with people in the industry (primary data)
