CTE-3808 Study Guide - Midterm Guide: Hijab, Gossypium Barbadense, Social Influence

• School: FSU
• Department: Retail Merchandising and Product Development
• Course: CTE-3808
• Professor: Sri Manchiraju

Document Summary

Marketing- creating of products/services that satisfies our needs/wants. Aesthetic incongruity resolution (air)- buying a luxury product- not likely to return. Ex: buying shoes that don"t match- buying something else to match the shoes. Pull- making the consumer engage (ex: making a custom monogram) Push- selling concept- taking the product to the customer (convincing them they need it) 4 p"s: marketing mix- firm uses to purse its marketing objectives: product, price, place, promotion. Key terms #1: demographics: statistical info- groups you put consumers in. Ex: asking/researching 100 peoples gender (survey #"s: psychographics: psychological variables/ based on lifestyle/opinion. Ex: attitude- 50 people like it, 50 hate it: market segmentation: dividing your market into categories. Ex: luxury brands- cater to the wealthy: brand loyalty: bond between brand & consumer. Ex: only buying iphones: country of origin (coo): shapes consumer behavior. Ex: swiss chocolate, italian leather, egyptian cotton: vertical integration: series of stages- 2 or more ownership.