RTV-3001 Study Guide - Spring 2018, Comprehensive Midterm Notes - Intensify, Time, Euclidean Vector
RTV-3001
MIDTERM EXAM
STUDY GUIDE
Fall 2018
Media Aesthetics: Life and Media
Aesthetics:
Branch of philosophy deals with nature and expression of beauty
Metaphysics, laws of perception
Psychological responses
Conception of artistic value or beauty
Appearance
Study of visual and auditory perceptions due to elements such as lights and frame composition, how
these perceptions can be most effectively clarified, intensified, etc.
Why study?
When you produce a project on film, video, the web, radio, paintings, ad designs, posters, pay attention
to aesthetics
Vision for a project
Applied media Aesthetic
Need to have fundamental knowledge of aesthetics in order to produce quality media
Applied media aesthetics
Useful to evaluate the effectiveness of existing media elements as well as gives power to create
effective new media products (analysis and synthesis)
How does soundtrack of a movie affect you?
What emotions do movements of a camera elicit? Framing? Angle?
What can we learn about the scene from the lighting?
Light and color
2D space
3D space
Time/motion
Sound
find more resources at oneclass.com
find more resources at oneclass.com
Contextual Aesthetics
There is a relationship between art and life
Aesthetic experiences are part of everyday life
Beauty is all around us
Art draws on life for creation
The inspiration for all art exists within the real world
Life’s experiences are not art
There is an intimate purposeful relationship however
Applied Media Aesthetics is about using art to express and communicate every day aspect of life
As practitioners of the TV and film media our responsibility is to interpret the experiences of life so that
others can participate with us in the communication on a deeper level
Enables our viewers to become more aware of themselves and their surrounding
Context
Each unique individual has their own perceptions
We perceive what we want
Seek information consistent with expectations and prejudices
Art combats this selective attention
Guide viewers through camera
Make sure each viewer sees essentially the same story due to universal symbols
Some symbols are universal, common enough that they are sure to be understood
Responsibility
We must be careful, because the technology of television and film gives us the ability to
manipulate messages
Contextualism stresses the close relationship between aesthetics and ethics
Be concerned about the people who are viewing your messages and what influence those messages may
have on them
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Branch of philosophy deals with nature and expression of beauty. Study of visual and auditory perceptions due to elements such as lights and frame composition, how these perceptions can be most effectively clarified, intensified, etc. When you produce a project on film, video, the web, radio, paintings, ad designs, posters, pay attention to aesthetics. Need to have fundamental knowledge of aesthetics in order to produce quality media. Useful to evaluate the effectiveness of existing media elements as well as gives power to create effective new media products (analysis and synthesis) There is a relationship between art and life. The inspiration for all art exists within the real world. Applied media aesthetics is about using art to express and communicate every day aspect of life. As practitioners of the tv and film media our responsibility is to interpret the experiences of life so that others can participate with us in the communication on a deeper level.
