FM 114 Study Guide - Final Guide: Trade Association, David Dubinsky, Franchising
1 Nov 2016
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50s cd full skirt went into the 50s, i love lucy tv shows (in the test macy"s & jc penney as mass acceptance) 80s big hair, big shoulder pad, make up heavy. Fashion cycle: intro rise culmination decline obsolescent. 40s (cid:883)947 christian dior (cid:498)the new look(cid:499) Intro luxury designer, fashion innovator, bergdorf goodman, neiman marcus, zara. Off price t. j. maxx, marshal(cid:495)s, century (cid:884)(cid:883), marry says, home goods. Store macy(cid:495)s, bloomingdales, nordstrom (cid:498)the store is the brand concept(cid:499) store that 100% private label. Shopping card, keep the operating expenses low, service minimal. Has outlet buyer, and make goods specifically for outlet. Full line for specialist retailer retailer carry soft and hard goods. Category killer home depot, bestbuy, toy (cid:494)r(cid:495) us. Specialty retailer henry bendel, only luxury accessories. Classic: little black dress, stay for a long time (cid:498)fashion is evolutionary, not revolutionary(cid:499) = fashion tends to change gradually. Accessories define the look of the wearer. Small leather goods: wallet, card pouch, organizers, keychain.
