MK332 Study Guide - Midterm Guide: Amstel Brewery, Likert Scale, Theoretical Definition
15 Oct 2018
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A clear statement of what is to be observed. => spells out precisely how the concept will be measured. Assigning numbers to responses based on certain rules: measurement levels, nominal: -classify persons or objects- Ex: do you consider yourself: (1) caucasian (4) asian american (2) african-american (5) native american (3) hispanic american (6) others: ordinal: -property of rank order. Ex: could you tell me your household income before tax? (1) under ,999 (2) ,000 - ,999 (3) ,000 - ,999 (4) ,000 or more. Please rank your preference about the following beer brands with 1 being most favorite and 4 being least favorite. _______ coors light: interval: -intervals between responses are equal, 2-1 = 3-2, but no zero point, e. g. , iq or attitude. Ex: a 5-point likert scale (1) strongly disagree (2) somewhat disagree (3) neither disagree nor agree (4) somewhat agree (5) strongly agree.
