MKTG 3832 Study Guide - Midterm Guide: Marketing Channel, Marketing Mix
Document Summary
Supplier relatio(cid:374)ship is a key step toward e(cid:374)suri(cid:374)g that fir(cid:373)"s (cid:373)a(cid:374)ufacturi(cid:374)g resources are available. Impact on each supply chain members bottom line financial performance. Whether they take title to the product (retailers and merchant wholesellers) A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer. As products move to the final consumer, channel members facilitate the distribution process by providing specialization and division of labor, overcoming discrepancies and providing contact efficiency. Form utility- the elements of the composition and appearance of a product that make it desirable. Time utility- the increase in customer satisfaction gained by making a good or service available at the appropriate time. Place utility- the usefulness of a good or service as a function of the location at which it is made available. Exchange utility the increased value of a product that is created as its ownership is transferred.
