BLAW 430 Study Guide - Midterm Guide: Commercial Speech
Document Summary
Rubin argues that the prohibition of showing the alcohol content on beer labels is not in. Application: violation of the first amendment"s protection of commercial speech. Rubin argues that the approval of proposed labels and advertisements that disclose the alcohol content of beers should not be allowed. Rubin admits that the speech of coors by disclosure of the alcohol content is protected under the first amendment and is indeed lawful. Rubin argues that the government has substantial interest in the products and services sold for the safety of their citizens health and wellbeing which weighs in favor of rubin. Rubin then argues that alcohol content should not be displayed in advertisement because it would entice a strength war between beer companies. The government claims that by putting a restriction on labeling of the alcohol content they will curb prospective strength wars. ruben argues this strength war will have dangerous effects on people, which weighs in favor of rubin.
