[ENGL 454W] - Midterm Exam Guide - Everything you need to know! (18 pages long)
6 Feb 2017
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Document Summary
Documents = parts that work as a whole. Can repeat font (size, type, bold, etc), alignment, colors, etc. Focuses reader"s attention & strengthens their recognition/association. Organizes info, reduces clutter, creates clear structure. Achieve these goals by being aware of your decisions with font, headers, highlighting, lists, whitespace, and overall crap of document. Creates contrast with the rest of the page. Pair with clever headlines & a clear message. Alignments, graphics, font size/type, use of space. Lecture 7: writing for traditional media (news releases) Still provide one of the widest potential audiences for pr. Be selective in the outlets of your approach. Via email, embedded in the body (no attachments) Remember, news releases are major content source for journalists. Put yourself in the mindset of a journalist/reporter. Remember the traditional elements of reporting: 5 ws. Write in the preferred style/form that publication uses. Identify the most important thing about the story. Lead is the first paragraph of the news release.
