PSYCH 2010 Study Guide - Midterm Guide: Long-Term Memory, Flashbulb Memory, Sensory Memory

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Cocktail party phenomena: hearing name being called from across a room while still engaged in another conversation. Deep processing emphasizes the physical structure of the stimulus. Phonemic encoding: emphasizes what a word sounds like. Semantic encoding: emphasizes the meaning of verbal input. Thinking about objects and actions the words. When you pass someone wearing a tshirt with writing but don"t know what it says. You just remember the color and shape. Pass the person in the shirt and words rhyme with the writing on the shirt but don"t fully know what the word is. Pass the person wearing the shirt and can read all the writing represent. Level of processing theory: propose that deeper levels of processing result in longer lasting memory codes: ex. Learning concepts vs memorizing them: compare durability of the different types of encoding, shows that memory involves more than storage. Elaboration: linking of stimulus to other information at encoding time: ex.

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