FMD 252 Study Guide - Final Guide: Class Conflict, Buyer (Fashion), Georg Simmel
5 Feb 2016
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Amd 252: dress and culture - review for exam iii (final) Examples from lecture and student presentations will be included on the exam. Veblen originated the trickle down theory, he was an economist. Simmel contributed to the trickle down theory. Differentiation as both are major forces driving the course of fashion change . Mccracken renamed the trickle down theory the chase and fight . Class struggle theories trickle down theory: views society as a pyramid with top held by those at the top of economic, social, entertainment, and political leaders. Led to identification of fashion leaders and followers. collective selection fashion systems layers or components. Forecasting, designers, managerial staff who narrow choices, buyers, and buying public (consumers). ambivalence theories conflicting, often contradictory attitudes that characterize much of our emotional and psychological experience. In the postmodern era, the cultural categories that define us create identity ambivalences that serve as a perpetual resources as we consider how we wish to present ourselves.
