SMG SM 131 Study Guide - Midterm Guide: Capacity Utilization, Barista, Corporate Social Responsibility

• School: Boston University
• Department: School of Management
• Course: SMG SM 131
• Professor: Fatema Fazendeiro

Document Summary

Process analysis - process analysis note (additional readings) Production and operations management - chapter 9 (nickel) Corporate social responsibility - chapter 2 (carroll) We think much more globally thinking about operations these days. Marketers don"t do much about creating value without some effective operations system in place. Good stuff cheap: stuff- good or service; combination of two, good= effectiveness= delivering to the customer the product that is going to satisfy their wants and needs. After marketing people have gotten you to buy the product operations looks at customer satisfaction: actually, satisfying the customer!, cheap= efficiency - the extent to which products are produced at a low cost. Only using necessary resources: delivering product both effectively and efficiently. How are effectiveness and efficiency achieved: knowing customer needs; both marketing and operations need to know this information, understanding technology, focus on process- both on how to do tasks efficiently.