[COM CM 303] - Midterm Exam Guide - Ultimate 51 pages long Study Guide!

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 303
• Professor: Peter Nowak

Document Summary

Managing a firm"s culture can get lost in translation. Company: koei co. = canadian unit of japanese videogame maker. Believe it could improve communication if employees took it more seriously: subject is work-related. Struggle of blending home cultures with local work forces issue of exporting corporate culture is increasingly common issue. Understanding local market is key: only 1/3 of 60 us retailers between 1989-2004 actually turned a profit. Some game and console makers struggle to figure out what japanese gamers want in a game. Koei wants canadians to have full artistic rein but have the work. Japanese environment mimic japanese culture: different practices. Results mixed feelings from canadian employees: time clock seems like too much most, physical layout. President wanted to hire part-time people but headquarters refused. Salaries are in japanese style as well starting pay lower than (cid:498)o soji(cid:499) japanese practice of every level employee cleaning everything.