COM CM 301 Study Guide - Midterm Guide: Earned Media, Consumer Protection, Crisis Management

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J.Downes

Document Summary

When reading hayes, hendrix & kumar, chapter 6 (community relations) be sure you: When reading hayes, hendrix & kumar, chapter 7 (public affairs and government) be sure you: When reading hayes, hendrix & kumar, chapter 8 (investor and financial relations) be sure you: * read carefully the first paragraph on p. 225 and the summary on p. 229. Impact objectives are oriented towards informing or infouencing the attitudes and behaviors of the financial community: output objectives: distribution of materials anf other ofrms of programming as desired outcomes. When reading hayes, hendrix & kumar, chapter 9 (consumer relations) be sure you: Impact objective: to increase consumers knowledge or influences behaviors and attitudes: output objective: measurable practitioner efforts without regards to their impact. Interpersonal as well as social media engagement are on the rise rather than controlled printed material. Media outreach, million seeds program, ice cream social on capitol hill: used news release and program elements/future plan release.