CAS PS 261 Study Guide - Quiz Guide: Collectivism, Jeffrey Rowland, Availability Heuristic
22 Feb 2017
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Scientific study of how people think about, influence, and relate to one another (individually and in groups) The study of individuals in social situations: behavior = function (individual characteristics x social situations) Social situation: any factors external to the person. Main areas of research: social thinking/ social cognition, social influence, social relations, applied social psychology * Our social intuitions are often powerful but can lead us astray. Social psychology(cid:495)s principles are applicable in everyday life. An integrated set of principles that explain and predict observed events. Testable proposition: i. e. relation between drinking beer and gpa. Experimental methods (cid:523)the (cid:494)why(cid:495)(cid:524: lab experiments, field experiments, observational research/naturalistic observation, correlational/survey research (often done using questionnaires or interviews) Detecting natural associations (e. g. stress & health) The correlation coefficient (r) is used to evaluate linear relationships: -1 (negative/inverse correlations) through 0 to +1 (positive correlations, r: can range from -1 to +1, -1: negative/ inverse correlation, 0: no correlation, +1: positive correlation.
