DSC 101 Study Guide - Midterm Guide: Information Seeking, Sequential Analysis, Digital Divide
Document Summary
*includes newspapers, tv, radio, magazines, books, movies, music. Measures influence of media on individuals" everyday lives. *selective exposure- seeking media that confirm one"s beliefs. Media immersion enculturates us to shared beliefs about the world. *greater appetite for violence in entertainment and life. Focuses on understanding economic relations in media industry. Exchange of messages carried through an intervening system of digital electronic storage (the internet) and transmitted between two or more people. Top 4 cmc uses: exchanging messages, information seeking, entertainment/hobbies, financial transactions. Firt property of cmc: filters out nonverbal cues. Social presence theory=feelings of psychological closeness or immediacy people feel when interacting with one another. Media richness theory=potential information-carrying capacity of a communication medium. ~richness: the extent to which a medium recreates the info available in the original message. Interaction is not shared in the moment or absent present ; you don"t see someone"s reaction to the message. ~multiphrenic self: self that feels fragmented, lacks coherence.
