COMPSCI 230- Midterm Exam Guide - Comprehensive Notes for the exam ( 16 pages long!)
11 Oct 2017
School
Department
Course
Professor
Document Summary
They start by clarifying what classic disruption entails a small enterprise targeting overlooked customers with a novel but modest offering and gradually moving upmarket to challenge the industry leaders. Common mistakes, the authors say, include failing to view disruption as a gradual process (which may lead incumbents to ignore significant threats) and blindly accepting the. Disrupt or be disrupted mantra (which may lead incumbents to jeopardize their core business as they try to defend against disruptive competitors). The authors acknowledge that disruption theory has certain limitations. But they are confident that as research continues, the theory"s explanatory and predictive powers will only improve. The theory goes that a smaller company with fewer resources can unseat an established, successful business by targeting segments of the market that have been neglected by the incumbent, typically because it is focusing on more profitable areas.
