PSYC 3260 Study Guide - Quiz Guide: Mental Rotation, Visual Cortex, Visual Search
25 Jan 2017
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Attention concentration of mental activity--allows cognitive processes to take in limited portion of vast stream of info available from both sensory world and memory-- gatekeeper . Attention tasks rely on both bottom up and top down processing: we sometimes concentrate mental activity b/c interesting stimulus in environment has captured attention (bottom up). Or concentrate mental activity b/c we want to pay attention to specific stimulus (top down) i. e. searching for a particular friend in the caf. Paying equal attention to two or more kinds of info & responding appropriately to each message. Multitask strains limits of attention, working memory, & ltm. Task switching related to multitasking roommate keeps interrupting you while studying make more errors during transitions. Pay attention to certain kinds of info, while ignoring other ongoing info. The meaning of the unattended msg is immediately relevant: cocktail party effect noticing your name, working memory brief immediate memory for material we are currently processing.
