PSYC 2120 Study Guide - Midterm Guide: Elaboration Likelihood Model, Informal Fallacy, Individuation
Document Summary
Persuasion: the process by which a message includes change in beliefs, attitudes or behaviours. Message-learning approach: strengths and weaknesses of persuasion (1) pay attention to message, (2) comprehend the message, (3) accept the message. Cognitive response approach: why people change their thoughts/attitudes. Effectiveness of persuasive argument: communicator, message, how message is communicated, audience. One-sided vs. two-sided argument: ignoring the counterevidence, slanting, and suppressed evidence, an informal fallacy that occurs when only the reasons supporting a proposition are supplied, while all reasons opposing it are emitted. A credible communicator is perceived as both expert and trustworthy. Attractiveness: having qualities that appeal to an audience. An appealing communicator (often someone similar to the audience) is most persuasive on matters of subjective preference. Gain-framed message: focus on advantages of healthy behaviour vs. loss-framed message: focus on disadvantages of healthy behaviour. Channel of communication: the way the message is delivered whether face to face, in writing, on film, or in some other way".
