MGMT 1040 Study Guide - Final Guide: Reputation Management, Profit Maximization, Opportunity Cost
Document Summary
Carroll"s pyramid of corporate social responsibility - a pyramid that classified csr into 4 categories separately displays the different levels of csr that a corporation should strive to fulfill. Reputation management any effort to enhance the corporation"s image and good name. Corporate management the process of leading, administrating and directing a company ex: strategic planning, managing company resources etc. Social impact management the field of inquiry at the intersection of business needs and wider societal concerns that reflects and respects the complex interdependency between the two. Triple-e bottom line evaluates a corporation"s performance according to a summary of the economical, social and environmental value the corporation adds or destroys. Corporate citizenship occurs when a corporation demonstrates that it takes into account its complete impact on society and the environment as well as its economic influence. Business citizenship responsibilities of corporate citizenship on a local and national basis and extends it to a global or universal scope.
